Ham interiors are thrilled to announce that our client, British watch company Bremont's flagship boutique has received the coveted 'Store Design of the Year Award' at the prestigious Jewellery Awards 2013.
It is part gentleman’s club, part watch retailer and part motorcycle showroom. And totally cool. One judge said it was “brand reflective” and “immersive”, while another said it was “smart” in a “great location”. One simply said: “Love it.”
Award winning English watch brand Bremont commissioned Ham for their first retail store situated in South Audley Street, London. Our brief was to create a boutique yet homely feel to the store that also strongly reflected the history and values upon which the strong, recognisable brand was built. Ham carefully considered all design elements to achieve the breif, from bespoke upholstery and lighting, bookcases, one off antique pieces, to floor finishes. The finished store now encompasses a library with seating area, along with its own bar. The boutique is also home to a host of authentic engineering artefacts and memorabilia, such as a vintage motorcycle and aircraft propellers, helping to narrate the brands colourful heritage.
For more images of the project, visit our portfolio.